Eloora Shorthorns
Eloora
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ELOORA SHORTHORNS

The Eloora Shorthorn herd is run
near Cavendish, at the foothills of the picturesque Grampians mountain range
in the Western District of Victoria. The property has a very fertile sandy clay loam soil, abounded with native gums, pastures of rye and clover and receives approx 26 inches of rain per annum.

The stud founded in 1959 is a family concern, run by Ray & Jill Brook and Dion & Hannah Brook. The Eloora herd was originally founded on Kelso bloodlines, however in more recent years genetic acquisitions have come from the Spry’s and Marellan herds. In addition to the registered cattle, an intensive prime lamb operation is run, targeting the heavy export market. As with the cattle, the
lambs from Eloora are widely regarded and have in the past set seasonal price records for Southern Australia.

The principals of the breeding operation at Eloora have for many years been targeting towards producing genetics for clients that will return them maximum profitability. Ray believes today’s Shorthorns “should have the capability of being sold to a wide range of markets at any age of their lives, with seasonal problems and market fluctuations becoming an ever increasing and regular concern, it is paramount to produce cattle with market flexibility”.
Ray acknowledges the value of technology and its place in the beef industry, believing all tools should be used to ensure the best genetic package is produced for Eloora clients’ requirements. The Eloora herd has for many years been fully recorded on Group Breedplan and submits data to ABRI for analysis on all production traits. The herd is accredited MN3.

Running approximately 100 females with an Autumn calving Eloora has bulls, females
and genetics for sale throughout the year. Bulls and genetics have been sold to all
states of Australia.

 

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> Beef Week Invitation...
to read more, CLICK HERE

> 2013 Special Sires
to read more, CLICK HERE

> Beef Week - Day 1, Wednesday 30th January 2013

> Naracoorte Shorthorn Bull Sale, 7th March 2013

Eloora Shorthorns Female

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